How much does a social video ad cost in the UK in 2026?

If you've ever asked for a quote for a short social video ad, you'll know prices are all over the place. Here's what UK brands are actually paying in 2026, and what's usually hidden in the small print.

UGC creators

A 2026 survey of UK rates put a 15–30 second UGC video for organic use at roughly £100–£175 from newer creators, £175–£350 from creators with a solid portfolio, and £350–£600+ from creators with proven ad results (Both Sides of the Brief, October 2026).

The catch: usage rights

Those prices usually cover posting on your own channels. If you want to run the video as a paid ad, many creators charge extra, often quoted as 30% to 200% on top, depending on how long and where you'll use it. A £250 video with 90 days of paid usage can easily become £375.

UGC agencies

UK agencies that manage creators for you typically publish prices around £240–£350 per video, often with a minimum order. Twirl, for example, lists £350 for a single video and £240 each at higher volumes, with a four-video minimum on a first order; UGC3 lists £295 per video credit (Agniverse UK agency roundup, Whito). Monthly retainers often start in the thousands.

AI-made video ads

AI ads remove the creator fee, the product shipping and the reshoots. That doesn't make good ones cheap to make: the work is in the idea, the realism and checking every frame. Freelancers and agencies making AI ads commonly charge somewhere between roughly £120 and £700 per finished ad, depending on the polish and the number of versions (Motionbox rate card, figures converted from US dollars).

What to ask for in any quote

Is paid-ad usage included, and for how long?
How many rounds of changes?
Which sizes do I get (9:16, 4:5, 1:1)?
Is there a minimum order?
Is VAT on top?

Our prices

We keep it simple: a Single Ad is £295, an Ad Pack of three is £695, and Monthly is £1,250 for six ads. Full usage rights are included in all of them, with no time limit. See what's in each package.

Prices from third-party guides were correct when checked in November 2026 and may change.