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Guides
Straight answers about video ads.
Costs, rules and what actually works, written for small UK brands.
GuideHow much does a social video ad cost in the UK in 2026?Creator fees, agency minimums, usage rights and where AI fits in. Real figures from 2026 rate guides.GuideAI UGC vs human creators: which should your brand use?Cost, speed, realism and rights compared honestly, including when a real creator is the better choice.GuideAre AI-generated ads allowed in the UK?Yes, with the same rules as any other ad. What that means in practice for AI-made video.